How many estate agents email addresses we hold
The list covers sales agents and combined sales-and-lettings agents across the UK, from one-branch independents to regional chains and franchise offices. Named contact emails usually belong to the owner, director or branch manager. Company emails are the branch inbox that portals and vendors write to, which is read every day but by whoever is on the desk. For chains, branches often share one email domain, so you can pick out head office contacts separately from branch managers.
| Email data | Count |
|---|---|
| Named contact email addresses (a person's own work email) | 7,606 |
| General company email addresses (info@, office@ and similar) | 6,130 |
| Named contacts (with or without an email) | 12,125 |
| Estate agents on our database | 13,965 |
Some businesses have both a named contact email and a company email, so the two figures overlap. Your free count shows exactly how many estate agents you can reach by email for the area and job titles you choose.
Add other property businesses
Many suppliers to estate agents also sell to the rest of the property market. These are separate lists you can add to your order:
| Category | Named contact emails | Company emails | Businesses on file |
|---|---|---|---|
| Letting agents | 2,055 | 1,410 | 4,529 |
| Property management companies | 1,353 | 905 | 3,184 |
| Surveyors and valuers | 1,057 | 732 | 1,941 |
| Mortgage brokers | 1,420 | 870 | 3,393 |
| Auctioneers and valuers | 393 | 254 | 751 |
| Conveyancing firms | 135 | 120 | 279 |
Can you email estate agents? The PECR rules
In the UK, the Privacy and Electronic Communications Regulations (PECR) treat business email addresses in two ways. Limited companies, LLPs, public bodies and most charities are "corporate subscribers": you can email them without asking first, as long as you say who you are and give an easy way to opt out. Sole traders and ordinary partnerships are treated as individuals: you need their consent before sending marketing emails.
How UK estate agents are set up, and what that means for email
The Office for National Statistics counts 31,430 estate agents workplaces in the UK (UK Business Counts 2026, SIC 68310). Under the email marketing rules (PECR), what matters is the legal form of the business:
| Legal form | UK workplaces | Share | Email marketing rule |
|---|---|---|---|
| Limited companies and LLPs | 29,125 | 93% | Email allowed without prior consent, with an opt-out |
| Sole traders | 1,220 | 4% | Prior consent needed before emailing |
| Partnerships | 1,000 | 3% | Prior consent needed before emailing |
| Charities, clubs and other non-profits | 85 | under 1% | Email allowed without prior consent, with an opt-out |
Estate agency is one of the easiest sectors to email legally. Almost every agent trades as a limited company or LLP, so the great majority of the list can be emailed without prior consent, as long as each email says who you are and has a working unsubscribe.
The exception is the small independent agent trading under the owner's own name. If a record looks like a sole trader or a partnership (no "Ltd" or "LLP" in the name), either leave it out of your email campaign or contact them by post or phone first. We can flag limited companies for you so your email list starts clean.
More detail, including what UK GDPR adds, is in our guide to buying a business email list.
Who to email at estate agents
Who you write to depends on what you sell. In estate agency, buying decisions are split between the branch and head office:
| Job title | What they decide | How to approach them |
|---|---|---|
| Owner or managing director | Software, portals, franchise and merger offers, insurance, accountancy, anything with a contract | Keep it short and commercial: cost, contract length, what changes for the branch. Owners read on their phone between valuations. |
| Branch manager | Local marketing, boards and signage, photography and floorplans, conveyancing and mortgage referral partners | Lead with what it does for listings or fees this month. Branch managers are judged on instructions and completions. |
| Lettings manager | Inventory clerks, referencing, compliance certificates (gas, electrical, EPC), maintenance contractors | Mention the compliance job you take off their hands; lettings teams handle a lot of certificate chasing. |
| Sales or valuation manager | Valuation tools, lead generation, vendor marketing, CRM add-ons | Show how many extra valuations or how much time it saves, in their terms. |
| Operations or marketing director (chains) | Group-wide software, branding, recruitment, training | Expect a longer sale. Offer a pilot in one or two branches rather than a group-wide switch. |
What the generic inbox reaches
The branch inbox (often sales@, info@ or the town name @ the agency domain) is busy with portal leads and vendor enquiries, so supplier emails are easy to miss there. Use it for things the whole office cares about, such as a local service they can refer clients to, and use named emails for anything that needs a decision.
What a record looks like
This is a made-up example showing the fields you get. Ask for a free sample and we'll send you real records for the area you cover.
| Business name | Example Homes Ltd (made-up example) |
| Contact name | Sarah Lowe |
| Job title | Branch Manager |
| Named contact email | sarah.lowe@example.co.uk |
| Company email | sales@example.co.uk |
| Address | Example Road, Leeds, LS1 |
| Telephone | 0113 496 0000 |
| Website | www.example.co.uk |
| Category | Estate agents |
| Employee size band | 6 to 10 |
Email subject lines that work for estate agents
Examples to adapt. Each is written for how estate agents actually work; keep yours short, specific and honest about what's inside.
- Floorplans back within 24 hours, from £XSpeed and price in one line: agents lose instructions when marketing is slow to go live.
- A conveyancing partner for your [town] branchLocal and specific. Agents rely on referral partners and care about who they recommend.
- Your lettings certificates, booked and chased for youNames a job lettings teams dislike doing. Works best sent to lettings managers.
- Two more valuations a week from your existing database?A question framed around valuations, which is what branch managers are measured on.
- Quick question about [Agency name]'s boardsShort and personal. Only use it if the email genuinely asks a quick question.
When to email estate agents
Estate agents are busiest when the public is free: evenings, Saturdays and the hours around viewings. Valuations and viewings take people out of the office during the day, so emails tend to be read in bursts at a desk or on a phone.
- Good: Tuesday to Thursday, early (before 9:30am) or just after lunch, when staff are back at their desks catching up.
- Avoid: Monday mornings (weekend enquiries and offers to deal with) and Saturdays (many branches open, little desk time).
- Season: January and early spring are busy listing periods, which suits anything that helps win or market instructions. Late December is quiet and best avoided.
Getting your emails into the inbox
Many agencies, including most chains, filter email centrally, and franchise networks often share one mail system. If you're emailing several branches of the same group, spread the sends over a few days rather than sending the same email to 40 addresses on one domain at once, which looks like spam to their filters.
The basics apply to every list: send from a properly set-up domain (SPF, DKIM and DMARC), start with small daily volumes, remove bounces straight away and include a one-click unsubscribe. Our deliverability checklist covers each step.
Estate agents email list prices
You pay per record, and the price per record falls as the order grows:
| Number of records | Price per 1,000 |
|---|---|
| Fewer than 2,500 | £295 |
| 2,500 to 4,999 | £270 |
| 5,000 to 9,999 | £245 |
| 10,000 to 19,999 | £220 |
| 20,000 to 49,999 | £195 |
| 50,000 or more | £170 |
Estate agents email list: frequently asked questions
How many estate agents can I email?
We hold 7,606 named contact email addresses and 6,130 company email addresses for UK estate agents, from 13,965 agents on our database. Some agents have both kinds of address, so the two figures overlap.
Can I email estate agents without their consent?
Mostly, yes. Almost all estate agents are limited companies or LLPs, which PECR treats as corporate subscribers: you can email them without prior consent if you identify yourself and offer an opt-out. Agents who trade as sole traders or partnerships need to have agreed first.
Can I email only branch managers, or only owners?
Yes. Tell us the job titles you want and we'll count only those contacts. For software and contracts, owners and directors are usually the right people; for local services, branch managers.
Does the estate agents email list include lettings agents?
Agents that do both sales and lettings are included. Lettings-only agents are a separate list of 4,529 businesses, with 2,055 named contact emails, which you can add to your order.
Can I get an email list of estate agents in one town or region?
Yes. We can select by region, county, town, postcode area or a radius around a postcode, so you only pay for the area you cover.
How much does an email list of estate agents cost?
You pay per record: £295 per 1,000 for smaller orders, falling to £170 per 1,000 for 50,000 records or more (excluding VAT). Tell us which estate agents you want and we'll send a free count and an exact price.