How many care homes email addresses we hold
The list covers care homes for older people and adults across England, Scotland, Wales and Northern Ireland: residential homes, nursing homes and smaller rest and retirement homes. Named contact emails usually belong to the registered manager, the owner or, in larger groups, an area manager. Company emails are the home's own inbox, which families, hospitals and social workers write to. Homes that belong to a group often share one email domain with head office.
| Email data | Count |
|---|---|
| Named contact email addresses (a person's own work email) | 7,492 |
| General company email addresses (info@, office@ and similar) | 4,350 |
| Named contacts (with or without an email) | 14,846 |
| Care homes on our database | 17,946 |
Some businesses have both a named contact email and a company email, so the two figures overlap. Your free count shows exactly how many care homes you can reach by email for the area and job titles you choose.
Add other care providers
These care categories are kept separately, so you can build exactly the list you need:
| Category | Named contact emails | Company emails | Businesses on file |
|---|---|---|---|
| Home care (domiciliary care) providers | 1,679 | 1,285 | 3,586 |
| Home care and help services | 1,553 | 1,178 | 4,018 |
| Sheltered housing | 852 | 442 | 3,470 |
| Nursing agencies | 187 | 159 | 472 |
| Disability services | 487 | 318 | 1,463 |
Can you email care homes? The PECR rules
In the UK, the Privacy and Electronic Communications Regulations (PECR) treat business email addresses in two ways. Limited companies, LLPs, public bodies and most charities are "corporate subscribers": you can email them without asking first, as long as you say who you are and give an easy way to opt out. Sole traders and ordinary partnerships are treated as individuals: you need their consent before sending marketing emails.
How UK care homes are set up, and what that means for email
The Office for National Statistics counts 18,970 care homes workplaces in the UK (UK Business Counts 2026, SIC 87100, 87300). Under the email marketing rules (PECR), what matters is the legal form of the business:
| Legal form | UK workplaces | Share | Email marketing rule |
|---|---|---|---|
| Limited companies and LLPs | 11,750 | 62% | Email allowed without prior consent, with an opt-out |
| Sole traders | 260 | 1% | Prior consent needed before emailing |
| Partnerships | 325 | 2% | Prior consent needed before emailing |
| Charities, clubs and other non-profits | 5,805 | 31% | Email allowed without prior consent, with an opt-out |
| Public sector | 840 | 4% | Email allowed without prior consent, with an opt-out |
Care homes are unusual: ONS counts about a third of UK care home workplaces as run by charities and other non-profits, alongside the private companies. Charitable companies, charitable incorporated organisations and public bodies are all corporate subscribers, so like limited companies they can be emailed without prior consent if you identify yourself and offer an opt-out. Very few care homes are run by sole traders or partnerships, so this is one of the cleanest lists for email.
Be careful with content rather than consent: care homes deal with vulnerable people, so avoid anything that reads like pressure selling, and never ask for or send resident information by email.
More detail, including what UK GDPR adds, is in our guide to buying a business email list.
Who to email at care homes
In care homes, the person who runs the building and the person who signs the cheque are often different people:
| Job title | What they decide | How to approach them |
|---|---|---|
| Registered manager or home manager | Day-to-day supplies, activities, training, agency staff, local services | Busy and on call. Explain in two lines how you make inspections, staffing or residents' days easier. |
| Owner or director (independent homes) | Everything with a contract: utilities, insurance, software, refurbishments | Owners of one to three homes often decide alone and quickly. Price and reliability matter more than features. |
| Area or regional manager (care groups) | Standards across several homes, trials of new services | A good route into a group: offer a pilot in one home they look after. |
| Procurement or operations director (groups) | Group contracts for food, laundry, care software, consumables | Expect a formal tender process. Email to get onto the supplier list rather than to close a sale. |
| Deputy manager or clinical lead (nursing homes) | Clinical consumables, continence products, falls and pressure care equipment | Clinical, evidence-led messages. Nursing homes employ registered nurses who will check your claims. |
| Activities coordinator | Entertainment, exercise classes, therapy animals, crafts, trips | Warm, practical emails with prices and availability. Often the easiest person to book with. |
What the generic inbox reaches
The home's own inbox is checked often because it receives admissions enquiries and messages from GPs and hospitals, but it may be read by an administrator or a senior carer on shift. Keep supplier emails clearly labelled in the subject line so they aren't mistaken for, or lost among, care messages.
What a record looks like
This is a made-up example showing the fields you get. Ask for a free sample and we'll send you real records for the area you cover.
| Business name | Example House Care Home (made-up example) |
| Contact name | Joanne Price |
| Job title | Registered Manager |
| Named contact email | joanne.price@example.co.uk |
| Company email | admin@example.co.uk |
| Address | Example Lane, Nottingham, NG1 |
| Telephone | 0115 496 0000 |
| Website | www.example.co.uk |
| Category | Residential care homes |
| Employee size band | 21 to 49 |
Email subject lines that work for care homes
Examples to adapt. Each is written for how care homes actually work; keep yours short, specific and honest about what's inside.
- Monthly music afternoons for [Home name] residentsPersonal, positive and easy for an activities coordinator or manager to say yes to.
- Care staff training that counts towards your inspection evidenceInspections drive priorities in care; linking to them gets attention.
- Agency nurses at short notice in [county]Staffing gaps are a constant worry. Local and specific beats national and vague.
- Cut laundry costs across your homesFor owners and group operations directors, where cost across several sites matters.
- Free falls-prevention check for your homeA no-cost first step is easier to accept in a sector wary of being sold to.
When to email care homes
Care homes run 24 hours a day, but managers and owners mostly work office hours on weekdays, and that's when your email will be read.
- Good: Tuesday to Thursday, mid-morning (after the morning handover and medicines round) or early afternoon.
- Avoid: Monday mornings (weekend incidents and staffing to sort out), Fridays, and bank holidays.
- Winter is the hardest time for care homes, with illness outbreaks and staff shortages. Non-urgent offers are best sent in spring or early autumn. Anything that helps with staffing or infection control is the exception.
- For activities and entertainment, email four to eight weeks before events such as Christmas, summer fêtes and Dementia Action Week, when homes plan their calendars.
Getting your emails into the inbox
Care groups usually filter email centrally for all their homes, and staff may read email on shared computers. Send from a recognisable business name, keep images to a minimum, and avoid large attachments such as brochures: link to them instead, or offer to post them.
The basics apply to every list: send from a properly set-up domain (SPF, DKIM and DMARC), start with small daily volumes, remove bounces straight away and include a one-click unsubscribe. Our deliverability checklist covers each step.
Care homes email list prices
You pay per record, and the price per record falls as the order grows:
| Number of records | Price per 1,000 |
|---|---|
| Fewer than 2,500 | £295 |
| 2,500 to 4,999 | £270 |
| 5,000 to 9,999 | £245 |
| 10,000 to 19,999 | £220 |
| 20,000 to 49,999 | £195 |
| 50,000 or more | £170 |
Care homes email list: frequently asked questions
How many care homes are on the care homes email list?
We hold 7,492 named contact email addresses and 4,350 company email addresses across 17,946 UK care homes, nursing homes and rest homes on our database.
Can I take nursing homes only?
Yes. Nursing homes are a separate category: 2,776 homes with 1,367 named contact emails. Residential care homes and rest homes can also be taken on their own.
Can I email care homes run by charities?
Yes. Charitable companies and charitable incorporated organisations are corporate subscribers under PECR, the same as limited companies, so you can email them without prior consent as long as you identify yourself and include an opt-out.
Does the list include care homes in Scotland, Wales and Northern Ireland?
Yes, it covers the whole of the UK, and you can select by country, region, county or postcode.
Can I email the registered manager directly?
Where we hold a named email for the manager, yes. Ask for a free count by job title and we'll tell you how many managers' emails are available in your area.
How much does an email list of care homes cost?
You pay per record: £295 per 1,000 for smaller orders, falling to £170 per 1,000 for 50,000 records or more (excluding VAT). Tell us which care homes you want and we'll send a free count and an exact price.